Reply
Post # 1   Bookmark and Share Old 06-18-2009, 11:19 AM
chimper chimper is offline
Junior Member
Join Date: Jun 2009
Posts: 1
Default Thread Title:  Publicity and promotion for greater results

News publicity is also very effective in creating a desire for travel to a particular destination. Newspapers, radios, televisions, films and magazines are excellent means for promotion of the travel trade. While newspaper circulation is falling in the developed world, India is witnessing a different trend. In India and particularly in a state like Kerala, the increase in newspaper circulation is defying a global recessionary trend in the print media. Most world governments are actively promoting tourism like any other product.

Some UN agencies like United Nations Development Programme (UNDP), International Labor Organization (ILO) and the World Trade Organization (WTO) are assisting the developing countries in various ways to develop tourist facilities, tourist infrastructure and also for conducting training programmes to upgrade the skill sets of the local workforce in the hospitality sector.

In Kerala resorts and other hospitality centers now find more tourist bookings due to factors like:
1. The increasing disposable income
2. Rapid urbanization
3. Increase in leisure time due to shorter working hours
4. Longer paid holidays
5. Avenues for advanced education, and
6. The opportunities arising due to the increasing mobility brought about by the motor car and the airplanes

The positive factors that have led to the growth of tourism in Kerala have come about due to the change in the attitude of the common man. The tourism department has also now risen up to the occasion to provide world class facilities at local costs. To the newer entrants into the hospitality sector, incentives are given to subsidize the publicity cost, even though very few people have properly availed it.
Reply With Quote
Reply
Share this thread on:
« Previous Thread        |        Next Thread »
Thread Tools
Display Modes
Travelers411 Featured Content
Travelers411 Mini Sites
Featured Content

Visit the Travelers411 Directory for
Ceide Fields

Click here to visit the Travelers411 Directory for Ceide Fields

Explore a stone age civilization set on Ireland's rugged coast line and walk in 6000 year old footsteps. You will find a dynamic, underground visitor center and museum, outdoor guided walking tours, on site cafe along with breathtaking views.

Travelers411 - Travel PR Sidebar Widget

Travel PR from
The Yankee Candle Company

The Yankee Candle Company

Travel PR From: The Yankee Candle Company. Click here to listen now.

Overview of year round christmas villiage flagship store in South Deerfield, Massachusdtts.

Travelers411 Mini Sites

Travel Deal for
Fota Island Resort

Overnight B&B with a delicious three course dinner and an amazing experience upon one of the three championship golf courses of Fota Island Resort.

Click here for details

Travelers411.com Navigation
Featured Directory:  Susan B. Anthony Birthplace Museum
Click here to visit the Travelers411 Directory for Susan B. Anthony Birthplace Museum

The Susan B. Anthony Birthplace Museum, Inc. is a not-for-profit corporation, dedicated to preserving the birthplace and raising public awareness of the wide-ranging legacy of the great social reformer, Susan B. Anthony.

The Travelers411 Family of Brands:   Travelers411.com     sAbrams.com     Travelingfeet.com     Jetset411.com

© 2017 Travelers411. All Rights Reserved. Travelers411 is a Registered Trademark. "Your Travel Community" TM. "Explore Your World" TM. Travelers411, all subpages and sub domains are protected by US Copyright law. We strive to respect the Copyrights of others. Please do not post material to this site for which you do not have proper permission from the copyright holder. To request use or report abuse please contact us.